Daniel is an energetic, visionary CEO whose down-to-earth sales roots blend seamlessly with his forward-thinking approach. Early in his career, he recognised the immense potential of HR as a business and created RECRUIT IN MALTA. Passionate about innovation and leading by example, Daniel drives growth through strategic insight while inspiring his team with a hands-on, supportive leadership style.

His professional journey began with roles at Deloitte, Methode (Malta), Fenech & Fenech Advocates, and other firms, where he built a strong foundation in accounting, auditing, and specialised computer work. He later transitioned into the FMCG sector, taking on senior leadership roles such as National Sales Manager for the local Coca-Cola Agents, Group General Manager at Malta’s premier winery Marsovin, and Group Marketing Manager at Paolo Bonnici Co. Ltd. In this latter role, he managed substantial marketing budgets for globally renowned brands like Kraft Foods International, Cadbury, J&B Scotch Whiskey, Gordon’s Gin, Weetabix, Johnson’s Wax, Henkel, Iceland, Princes, and Alpen.

Fifteen years ago, Daniel founded a diverse business collective known as LET’s SELL MORE. This venture has since evolved into a multi-faceted portfolio that includes recruitment and temping services, promotional services, six proprietary SELL MORE courses, and five tailored SELL MORE programmes. These initiatives reflect Daniel’s dynamic approach to business and his unwavering commitment to driving results.

Beyond the boardroom, Daniel is a fully qualified photographer, and an avid watch enthusiast who also values quality time with friends and family, and enjoys exploring life’s endless curiosities, so much so that keeping up with his many hobbies is a feat in itself!